In Conversation With Anuj Rathi- VP Product Management, Swiggy

Bangalore city, the hub of booming startups and entrepreneurial cultures, gives rise to unconventional ideas aimed at making life easier for the youth of today. One such idea eventually rooted the fastest-growing food ordering and delivery startup ‘Swiggy’ that offered customers the flexibility and convenience to order their choice of cuisines from the comfort of their home or office.Behind this growing business venture is the man who leads all product initiatives. He drives his team to consistently provide the best service to the million Swiggy users, who undoubtedly rely on the app for their daily culinary urges. Anuj Rathi, Vice President of Product Management, comes with over 13 years of experience in the product management space, having formerly established himself in startups like Flipkart and Snapdeal, and also multinational retail corporations like Walmart, India.

With such experience comes a refined take on life and professionalism, and that is exactly what we witnessed during our one-on-one with Anuj. His simplicity and nonchalant demeanor are out-shined by his need for sartorial perfection and his in-depth understanding of the startup sphere.

As Anuj browses through the new ‘Napoli’ collection at our store in Indiranagar, Bangalore, he talks about his love for made-to-measure suits; The convenience, the personalizations, the effortless experience at Tailorman, and the exemplary fit of his final garments. In this process, we also learned more about the man behind the double-breasted suit; the perfectionist who’s always striving for excellence in all aspects of life.

An aspiring photographer and tech junkie, Anuj is an inspiring figure of confidence, product expertise, and industry know-how. Here’s a bit from his interview with Tailorman. 

In all your years of experience, what do you believe is your biggest milestone? 

I don’t believe in milestones so much. I believe, every day I strive for a short-term goal and a long-term goal. As soon as I reach closer to that, the goal becomes wider.

What comes to your mind when you hear the word “fear”?

Nothing, fearlessness comes to mind. Fear; Fearlessness! 

If you were to describe Swiggy in a word, what would it be? 


 Where do you drive your everyday inspirations from? 

There is no one particular place I derive my everyday inspirations from, I think its inherent in the curiosity that I have.

One book that has changed your perspective on life? 

I would say that is Sapiens. I read that book a year ago, It’s Sapiens by Yuval Noah Harari. It’s really fantastic.

A word of advice you’ve been given that still directs your approach to work

Hmm, that’s very interesting, the advice was “You’re not here to win a popularity contest but you also need to make sure that everybody that you’re working with has an extremely comfortable time working with you”.

Tell us a little about your experience with Tailorman

So my experience with Tailorman has been fantastic, a couple of months back when I was looking for a suit and considering my options. I heard about Tailorman. While, I’m sure that made-to-measure gives you the right fit but since this was my first time with Tailorman, I was a little apprehensive. But when the suits came, and I tried the fit, it was just fantastic.

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